As we approach the end of 2017 and with the frenzy of Christmas shopping at its height, it’s apparent that e-commerce is here to stay. According to Invesp, e-commerce sales are growing at 12.3% each year in the UK alone and 24% worldwide. This means it’s no longer a luxury for today’s businesses, it’s a necessity. Fortunately, with the right software in place from Hampshire IT Solutions, running an e-commerce store is simple and rewarding. Here we take a look at the benefits of e-commerce.
For shoppers, the benefits are plentiful. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on gas. For retailers, the benefits are equally abundant.
More than 80% of the online population has used the Internet to purchase something. Your customers expect you to be available, and this presence allows you to keep up with the competition. Otherwise, your audience will be flocking toward your competitors to make an online purchase.
As a business owner, you want to grow your business and attract new audiences. Physical retail relies on branding and customer relationships, but online retail has the added benefit of driving traffic from the search engines. If a customer is doing a search for photo editing software, for instance, they may land on your company even though they’ve never heard of you before.
Running an e-commerce store can actually save you money. How? With a web-based management system, you can automate inventory management and decrease the costs associated with it. Also, running an e-commerce store doesn’t come with the same overhead costs as a physical store. The additional profit that is made from reaching more customers will offset any initial setup costs.
It’s difficult to build a customer persona when you’re running a mom-and-pop shop. You can get a rough idea of who your customers are, but it’s based on your perception rather than actual data. With an e-commerce store, you have the ability to track your customers’ buying habits. What products are they most interested in? When are they likely to buy? What motivates them? All of this information can be used to sell more efficiently to your customers.
E-commerce will help your brand get more awareness in the online landscape. As you develop more web pages, the search engines can index them and boost your placement. It’s important to use good keywords in your content that is optimized for your audience, as this is what will drive traffic to your site. As your site gets more visibility, people will become familiar with your brand and reputation.
When you have an e-commerce site, you can provide as much information as you want, which customers appreciate. From the product description to customer reviews to shipping charges, you can arm shoppers with the information they need to make informed buying choices, and you don’t need to provide the staff to answer these questions. This leaves you with more time for other tasks around the workplace.
When you open up your business globally without any geographical or time constraints, you capture new audiences that you wouldn’t be able to reach otherwise. With a well-designed e-commerce site and a quality product, you can drive conversions and sales and experience a new level of growth. Analytics also helps you fine-tune your marketing strategies so that you’re reaching the right audience.
Let Hampshire IT Solutions handle the complexities and challenges of e-commerce so you can focus on growing your business throughout the year.
Hampshire IT Solutions – Hampshire’s Award Winning Digital Agency
Established in 2009, Hampshire IT Solutions works with a broad range of dynamic local and regional businesses. We have extensive experience in website design, branding and identity, Social Media, SEO services and hosting services. All our websites are bespoke through design rather than through code. Whatever your company’s size, we can design and develop very realistically priced, fully responsive SEO websites and e-commerce solutions. Not only this but the digital framework on which all our solutions are built is constantly updated. Every single one of our clients’ sites is maintained to the latest standards on an ongoing basis. Plus, should you want to move to an e-commerce site, later on, no rebuild is needed, we simply expand your solution.
To find out more contact Giles Holder on 01264 316 141 or via email firstname.lastname@example.org