When Hampshire IT Solutions is designing a new site, one of the first questions we ask is what sort of SEO are you looking for? For many clients, particularly with brick and mortar stores, the answer is that local SEO is their number one priority.
A major factor in whether a website is well ranked in Google is whether the website has been structured and built in an SEO-friendly way. All our designers and developers have an expert understanding of the principles of advanced and local SEO. Let’s take a look at what local SEO is and how it can help your website ranking:
Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location-based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. It is estimated that 43% of all Google, 25% of all Bing, and 25% of all Yahoo searches are location oriented. In June 2017, ComScore announced that approximately 50-60% of all mobile searches carried local intent.
In search engines, there are three primary types of non-paid local results (localized organic, pack/carousel, and maps) for both mobile and desktop searchers:
The below factors are based on the opinions of 34 local SEO search experts throughout the world:
Hampshire IT Solutions – Hampshire’s Award Winning Digital Agency
Established in 2009, Hampshire IT Solutions works with a broad range of dynamic local and regional businesses. We have extensive experience in website design, branding and identity, Social Media, SEO services and hosting services. Whatever your company’s size, we can design and develop very competitively priced, fully responsive SEO websites and e-commerce solutions. All our websites are bespoke through design rather than through code. The digital framework on which all our solutions are built is constantly updated; with your site maintained to the latest standards. All on an ongoing basis and at no additional cost.
To find out more contact Giles Holder on 01264 316 141 or via email firstname.lastname@example.org