The Hampshire IT Solutions team are your local friendly online marketing experts. Here we take a look at why online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.
You’ll hear ‘Online Marketing’ being referred to as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Essentially it is a set of powerful tools and methodologies used for promoting products and services through the internet. It offers a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms that are available. The broad online marketing spectrum varies according to business requirements.
Effective online marketing programs make the most of consumer data and customer relationship management (CRM) systems. These enable organisations to connect with qualified potential customers and to take business development to a much higher level than traditional marketing.
Online marketing seamlessly combines the internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
Online marketing can deliver benefits such as:
Online marketing has several advantages, including:
The main limitation of online marketing is the lack of tangibility, which means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.
The team at Hampshire IT Solutions has many years of online marketing experience helping all sorts of companies, across a wide range of industries. Contact us now to learn how we can help you connect with qualified potential customers and take your business development to the next level.
Hampshire IT Solutions – Hampshire’s Award Winning Digital Agency
Established in 2009, Hampshire IT Solutions works with a broad range of dynamic local and regional businesses. We have extensive experience in website design, branding and identity, Social Media, SEO services and hosting services. We’re all about providing digital solutions that give small and medium-sized companies the chance to become big companies. As our clients grow, we grow. We love what we do and we couldn’t consider doing anything else.
To find out more contact Giles Holder on 01264 316 141 or via email firstname.lastname@example.org